Our London Retail Planning team, alongside development partners Wrenbridge and Savills Investment Management have secured a unanimous vote in favour of a £50m mixed-use regeneration of Bircherley Green Shopping Centre for owners Diageo Pension Trust.
The scheme will replace an outdated, 1980s shopping centre with a mixed-use development anchored by an 86-bed Premier Inn hotel alongside 4,800 sq ft of retail, cafés and restaurants; 70 new apartments; and refurbishment of an existing car park and bus station.
The 2.5-acre site sits on the River Lea at the centre of Hertford’s historic core, adjacent to a number of heritage assets and close to rail links to London at Hertford East and Hertford North stations.
Mark Harris, Planning Director at Barton Willmore, said: “The approval by East Herts Council will lead to the transformation of Bircherley Green which is an outdated part of Hertford Town Centre. The scheme features a range of important benefits including contemporary retail, cafés and restaurant space, high-quality new homes, as well as a hotel and major improvements to both the bus station and car park. Combined with the public realm enhancements and new connections with the riverside it represents an important step-forward for the Town Centre.”
Despite its affluent catchment, Hertford has previously faced challenges in providing appropriate accommodation for national retail brands owing to fragmented ownership, small unit size and historically-sensitive buildings in the town centre. The new shopping centre will create larger, flexible retail floorspace, including riverfront café and restaurant units, which can respond to the need of occupiers.
The development team will now focus on finalising the planning conditions with East Herts District Council, as well as progressing discussions with the NHS regarding the potential to accommodate a health centre within the scheme.
As featured in Property Week and Estates Gazette.
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