If you could redesign some of the most famous and iconic buildings in Birmingham, would you? How would you change their appearance and functions? This is what our Midlands design team proposed at their ‘Drinks and Drawings’ event this year.
To celebrate our Midlands team relocating to Birmingham city centre two years ago and the recent growth of their design offer, they chose to do something a bit different at their drinks event this year. The team took some key existing landmarks in Birmingham and by exercising artistic license, let their creative juices flow and designed new looks and uses for some of the city’s most iconic and beautiful buildings. Here are some of their ideas...
The infamous BT Tower could be transformed into the ‘Extreme Tower,’ a building not for the faint-hearted! Vegas-style rides coming off the building; light projection from the top to showcase Birmingham festivals, events, seasons and culture; an events space with DJ booth and sound system; glazed external viewing pod with external lifts; and an activity tower/wall
for extreme sports such as climbing, abseiling, zip lining and bungee jumping.
Perrott’s Folly, also known as ‘The Monument’ would be transformed into a new destination and focus for the community, with the tower and grounds offering a range of activities and facilities for children and families such as storytelling, fairy tales and everything in between.
The Wesleyan Building would be transformed into a highly sustainable activity hub for commuters to use, boosting their health and well-being. The sustainable activity centre would use wind and solar technology to power the building and utilise rainwater harvesting. The angular external façade of the building could even accommodate a climbing wall.
By creating active and interactive buildings that can facilitate a range of community events and needs, these iconic buildings have been transformed to accommodate a range of uses. Interaction with the buildings have been encouraged by designing new and sustainable, multifunctional and versatile uses into the fabric of the building. Changing the buildings original and primary use can transform the way both the building and the spaces around it are used, increasing interaction and building a sense of community.
Design Director Luke Hillson felt the re-design exercise provided the opportunity to re-imagine how and why we use some of Birmingham’s greatest buildings.
REDESIGNING SOME OF OUR CITY’S LANDMARK BUILDINGS WAS A FANTASTIC OPPORTUNITY TO SHOWCASE THE TEAM’S IMAGINATIVE AND COMMERCIALLY VIABLE DESIGN-LED SOLUTIONS AND APPLY THEM TO SOME EXISTING AND WELL-LOVED LANDMARKS. HAVING A SOLID FOUNDATION IN UNDERSTANDING THE CURRENT LANDSCAPE AND SURROUNDING URBAN FABRIC OF EACH BUILDING MEANT WE WERE ABLE TO COME UP WITH CREATIVE BUT VIABLE IMPROVEMENTS.
In addition to the redesigned buildings, our Graphic Communication team produced a video highlighting the team’s design knowledge and offer. Check out the video:
Which buildings would you transform? Submit your ideas and tag #BWdrinksanddrawings
Featured in Update Issue 20.
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