Blog: 2 December 2015The art in architecture is the architect

Nick Collins

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Nick Collins

Architectural Director

Reading office

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As the emergence of new technology becomes more prominent within the architecture industry, it’s vital that we, as individuals, maintain individual creativity. In a profession that merges both art and science, this individual imagination, innovation and creativity should always remain at the forefront of what we do, with new technologies acting as another tool in the toolbox to deliver the concept through to completion.

I recently attended a roundtable event hosted by the Architects Journal which invited representatives from some of the top architectural practices in the UK to discuss how technology is affecting our businesses. As new technology and processes such as BIM and Revit become key in the industry, it was no surprise to discover that everyone present was already using the technology, although how it was being used to drive creativity was varied across each practice.

We as architects are currently leading new design technology, giving us, as designers, great leverage to position ourselves within design teams. Using the technology as an aid, we can drive forward exciting, engaging and creative design in order to provide clients with effective and efficient cutting-edge projects. It was apparent from this recent roundtable that as a Practice we are at the forefront of integrating this new technology into our work flow. Perhaps a benefit of us being a smaller outfit, is that we are able to adapt and implement such changes at a quick pace.

Through using this technology and the BIM process, there is no doubt that this has enhanced our architectural one team approach, it’s added efficiencies that contribute to us working collaboratively on the same projects, utilising individual skill sets, across offices; enabling us to work on more complex jobs but more importantly providing a highly creative, reactive and customised service to our clients.

We of course welcome this new technology, however it will take time before it becomes fully embedded. Like any new technology, attitudes, ways of working and approaches will all need to change and adapt in order for it to become fully integrated into what we do. What is key is that as an industry we must make sure we keep individual creative design and exploration at the forefront, using new technology to enhance rather than take away originality and excitement from design.

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